Some Popular Questions People Ask
Learn Rules of the Game
Most of our clients are small business owners – attorneys, book writers, travel agencies, small art gallery owners. Here are the most popular questions people ask.
I need a website for my business and I know very little about computers. Where should I start?
Our clients range from people who have never used computers, to people who worked in a computer field for years, but do not know anything about website design, front-end web development, or SEO.
We are educating everyone and work with anyone! People often ask where to start. Your local public library is a good place to learn the basics. Public libraries offer many free classes such as How to Use a Keyboard, Outlook Essentials, How to Build Your First Website.
We recommend that everyone use this great free resource – your tax money is paying for it!
What is the cost of web design and web development?
Website development costs can be broken down into four parts:
1. A Domain Fee. A Domain Fee is typically $9.99 - $14.99 for the first year, but is often included in a hosting fee when you open a new account.
2. A Hosting Fee. Any website needs a home location to live. Most hosting companies charge between fifty and eighty dollars for the first year; for the second year the price often goes up.
3. A Fee for website design and development. This is a tough one. Usually the website price is calculated based on the number of pages. Without knowing your project specifics it is hard to give an accurate estimate. E-mail us your project description and the target completion date and we will provide you with an estimate.
4. A Fee for Website maintenance. If you need to make a small change every two or three months, we will do it for free the first year. After that, there will be a maintenance fee based on the frequency and complexity of the updates. Need a quote? Send an e-mail to firstname.lastname@example.org.
If you need to add more web pages after the website is completed, we charge by the hour.
What about a WordPress blog instead of a website? Is it cheaper?
Yes, it is cheaper. In fact, the WordPress Blog is free and you can do it yourself. You can create a self-hosted WordPress blog on WordPress.com. You can also buy a WordPress template and install it. There are thousands of WordPress templates available on the Internet. They cost on average about forty dollars.
Cheap is a relative thing. The custom made WordPress Blog can easily cost you the same or more than any manually created or static website.
Everyone is talking about SEO. What are the fees?
If you want to be found on the Internet - you need to optimize your Web site for search engines. Search Engine Optimization (SEO) is a separate project.
Each page is optimized separately, and it often takes between five and twenty hours to optimize one (yes one!) page. Search engine optimization involves a lot of research and research is always time consuming.
At our company, SEO is included in the general website fee, unlike many companies that charge a separate fee calculated on the number of pages.
Who is writing text for the site?
We recommend that small business owners first write their own content and then give it to a content writer or editor for revision and editing for the internet.
There are a few reasons we recommend this approach:
- Nobody knows the business better than the business owner.
- Every word you write comes from your own experience working with clients and from your heart.
- Every person has his or her own unique writing voice and this is what Internet users (and search engines) value the most. Imagine looking at five websites where the text and main message is exactly the same? Or even worse, is the same word-for-word? First, it is extremely boring for the Internet users. Second, it is called duplicate content - which is very bad in the eyes of search engines. Penalties for the duplicate content? Search engines will downgrade your domain.
Internet is based on text, not images, not colors, but text. The content is King. By creating your own text, you are creating unique content.
What goes into the website content? The usual stuff.
- Explanation why your business exists (your mission and vision for the future) and the reason or purpose for your business.
- Your story – how the business started.
- Description of the products you are selling or services you offer.
- What makes you different from your competition?
- Your contact information (very important!).
Attorney website specifics
Within the last few years we have created many legal websites.
Usually the attorney writes the content for this type of site.
We help. A lot. We research the competition. We create the content template. We recommend specific topics based on our search engine optimization reports. But at the end of the day, the attorney knows the law and we don’t. That is why we feel that, especially with legal websites, the attorney should be very involved in creating the content.
If you absolutely don’t have time to write, then we can find a freelance writer who could interview you by phone and write content for you. You still need to proofread it.
Who is responsible for the images?
You are. Remember, a picture is worth a thousand words!
- A picture helps to make a statement.
- A picture sends a better message than a long and convoluted paragraph.
- A picture will make your websites alive!
You can buy royalty free photos on the Internet – make sure you allocate some budget for that.
You can take pictures yourself with your iPhone or DSLR camera.
What is the process of creating websites?
Creating a Web site is a project like any other. It goes through a project life cycle much like any other project. There is a competition research phase, then design, development, testing, testing and testing again. Sometimes we have to go back and redesign certain things. And then there is the implementation phase when we move a new website to the server of your hosting provider and drink champagne at the end.
We create a schedule and a deadline for each step. We need a deadline to complete the project - and yes, the clients need a deadline too – otherwise the website will never be finished.
Normally we create three different designs using different color combinations and formats. That is usually enough to make a decision on the design part. If not - we are back to the drawing board.
How much time does it take to create a 20 - 25 page website optimized for search engines?
It takes an average 100 – 180 hours of work.
It all depends on:
- How many prototypes we have to create until the client approves it.
- How fast the content is written.
- How fast the pictures or graphics are created.
Everyone has a mobile app. Do I need to have an app?
Not everyone needs to have an app for mobile devices. You need to know where your customers are.
According to Google 60 percent of all apps were never downloaded, and from those that downloaded 80 percent were used only once. Today there are 1.2 millions of apps in the Apple App Store alone. Plus the apps in Google Play and Windows Phone Store.
We recommend creating adaptive or responsive websites. These websites collapse to fit a variety of web-enabled devices and can be fully optimized for search engines.
Website is created (finally!) Now what?
You thought that you have created a website and the work is done, right?
The work has just started.
We need to raise public awareness about your (new) product and get more clients for your business.
To promote your website on the Internet today we use:
- Social media - Twitter, Facebook, Google Plus, YouTube and many other free marketing platforms.
- Paid advertising – from Google AdWords (Pay-Per-Click Ads) and Lead Generation advertising, to TV Commercials and highway billboards. Possibilities are endless.
Your competition never sleeps. Neither should you.