Business Website on a Budget:
Content, Images, SSL Certificate
Learn Rules of the Game
Most of our clients are small business owners – attorneys, book writers, travel agencies, small art gallery owners. Here are the most popular questions people ask.
Business website: Where to start?
Our clients range from people who have never used computers, to people who worked in a computer field for years, but do not know anything about website design, front-end web development, or SEO.
We are educating everyone and work with anyone! People often ask where to start. Your local public library is an excellent place to learn the basics. Public libraries offer many free classes such as How to Use a Keyboard, Outlook Essentials, How to Build Your First Website.
We recommend that everyone use this great free resource – your tax money is paying for it!
How much does it cost?
The cost of creating a website consist of:
1. A domain fee. A Domain Fee is usually $9.99 - $22.99 for the first year but is often included in a hosting fee when you open a new account.
2. A hosting fee. Any website needs a home location to live in. Most hosting companies charge between fifty and eighty dollars for the first year; for the second year, the price often goes up.
3. A fee for website design and development. This is a tough one. Usually, the website price is calculated based on the number of pages. Without knowing your project specifics, it is hard to give an accurate estimate. E-mail us your project description and the target completion date, and we will provide you with our fee for creating a website for you.
4. A fee for website maintenance. If you need to make a small change every two or three months, we will do it for free the first year. After that, there will be a maintenance fee based on the frequency and complexity of the updates. Need a quote? Send an e-mail to firstname.lastname@example.org.
If you need to add more web pages after we finished a website, we charge by the hour.
Should I use WordPress?
The WordPress site is cheap. The WordPress software is free, and you can do it yourself. You can create a self-hosted WordPress blog on WordPress.com. You can also buy a WordPress template and install it. There are thousands of WordPress templates available on the Internet. They cost, on average, about $40.
A website created with WordPress uses many plug-ins. There are more than 55, 000 WordPress plug-ins are available. Some of them a free, but most good plug-ins cost money.
Cheap is a relative thing. The custom made WordPress website can easily cost you the same or more than any manually created or static website or even more. For an eCommerce site, the monthly cost of a WordPress website could easily be a few thousand dollars, mostly because of plug-ins.
Is WordPress the most popular choice for a website?
No. Most of the websites on the Internet are custom made. Today, only 27% of all Internet websites are powered with WordPress. Out of this 27 %, only around 40 percent of WordPress sites are up to date. The rest - 60% are abandoned websites. (Source: torquemag.io)
Do I need an SSL Certificate?
Yes. The prices for the SSL Certificate start from $49 per year. Currently, many web hosting companies (e.g., Bluehost, Sitegrounds, and many others) include the SSL Certificate in their hosting fee.
Search engine optimization
If you want the customers to find you on the Internet, each webpage of your website should be optimized for search engines. Search Engine Optimization (SEO) is a separate project.
We optimize each page separately, and it often takes between five and twenty hours to optimize one (yes, one!) page. Search engine optimization involves a lot of research, and research is always time-consuming.
At our company, we include SEO in the general website fee, unlike many companies that charge a separate fee calculated on the number of pages.
We recommend that small business owners first write their content and then give it to a content writer or editor for revision and editing for the Internet. To make it easier, we created a questionnaire.
There are a few reasons we recommend this approach:
- Nobody knows the business better than the business owner.
- Every word you write comes from your own experience working with clients and from your heart.
- Every person has his or her unique writing voice, and this is what Internet users (and search engines) value the most. Imagine looking at five websites where the text and the website message is the same? Or even worse, is the identical word-for-word? First, it is incredibly boring for Internet users to read. Second, it is called duplicate content - which is very bad in the eyes of search engines and everyone else. Penalties for the duplicate content? Search engines will downgrade your domain, and stop displaying your website in search results.
The Internet search is based on text, not images, not colors, but text. The content is King. By writing your articles, you are creating unique content.
What goes into the website content? The usual stuff.
- The explanation of why your business exists (your mission and vision for the future).
- The reason or purpose for your business.
- Your personal story and how the business started.
- Description of the products you are selling or the services you offer.
- What makes you different from your competition?
Law firm website content
Since 2012 we are creating websites for the law firms in Las Vegas. Usually, we write all the content. We spend a lot of time doing research, studying our competition, and doing a keyword search. Often, the attorney participates in explaining specific laws. Creating a law firm content is not much different from creating content for any other industry. Read our article "10 Tips for Writing Awesome Website Content."
Having good photos is very important. Remember, a picture is worth a thousand words!
- A picture helps to make a statement.
- A picture sends a better message than a long and convoluted paragraph.
- A picture will make your websites alive!
You can buy royalty-free photos on the Internet – make sure you allocate some budget for that.
Use can also get free images on Pixabay.com or Morguefile.com. Or, you can take pictures of yourself and your office with a mobile phone.
What is the process?
Creating a website is a project like any other. It goes through a project life cycle, much like any other project. There is a competition research phase, then design, development, testing, testing, and testing again. Sometimes we have to go back and redesign certain things. And then there is the implementation phase when we move a new website to the server of your hosting provider and drink champagne at the end.
We create a schedule and a deadline for each step. We need a deadline to complete the project - and yes, the clients need a completion target date too – otherwise, the website will never be finished.
We usually create three different designs using different color combinations and formats. That is often enough to decide on the design part. If not - we are back to the drawing board.
How long does it take?
It takes an average of 100 – 200 hours of work to create a 25 pages website optimized for search engines.
It all depends on:
- How many prototypes we have to create until the client approves it.
- How fast the content is written.
- How fast the pictures or graphics are created.
Do I need to have an app?
Not everyone needs to have an app for mobile devices. You need to know where your customers are.
According to Google, 60 percent of all apps were never downloaded, and from those that downloaded, 80 percent were used only once. Today there are 2.2 million apps in the Apple App Store alone. Plus, the apps in Google Play and Windows Phone Store.
We recommend creating adaptive or responsive websites. These websites collapse to fit a variety of web-enabled devices and can be easily optimized for search engines.
Website is created (finally!) Now what?
You thought that you had created a website, and the work is done, right?
The work has just started.
We need to raise public awareness about your (new) product and get more clients for your business.
To promote your website on the Internet today, we use:
- Social media - Twitter, Facebook, Google Plus, YouTube, and many other free marketing platforms.
- Paid advertising – from Google AdWords (Pay-Per-Click Ads) and Lead Generation advertising, to TV Commercials and highway billboards. The possibilities are endless.
- Press releases
Your competition never sleeps. Neither should you.
Last updated on October 8, 2020.
Questions? Comments? Need an estimate? Send us an e-mail at email@example.com
We are based in Las Vegas, Nevada, and proudly serve clients in Las Vegas, North Las Vegas, Henderson, and the rest of the world.