7 Things That Affect Your Website Position in
Google Search Results
I want to be #1 on Google!
You have no idea how many clients have told us, "I want to be #1 in the search results. Can you do it for me?"
What people don't realize is that all search results on Google are personalized; the viewer's previous browsing history and location have a direct effect on what Google displays in search results and why. On every computer search engine shows different search results to a viewer.
Here are just of few of many things that can affect your Google search result:
- Previous browsing history
- What devices you use - a mobile phone, tablet, laptop, or desktop computer? The results could be very different.
- The physical location of your desktop computer (yes, your computer's unique IP address tells search engines the location of your computer).
- The physical location of your mobile device since your device has a GPS installed.
- Are you signed in to your Gmail account or not.
- What datacenter processed the search request? In different parts of the country and various parts of the world, the search on the same keyword will generate a different result.
- Is Google testing a new algorithm? This algorithm could be temporary or could be permanent, and it will affect your search results.
Search results on your device
And even if your website is #1 in search results, you are #1 only on your device! Your website may not rank as high in the results sent to another device (mobile phone, tablet, laptop, desktop) due to the reasons shown above.
Position Zero or Featured Snippet
When search engines take a snippet from your website text and display above the search results, the SEO people call being in a Position Zero. Sometimes, it is also called a Featured Snippet. Today, for a website to appear in a Position Zero is more valuable than being shown in Position #1.
This image below demonstrates a website text displayed in a Position Zero.
Webmasters tools and average position
The average position exists. To find the correct average position of your website in search results, for any given keywords, you have to look at the statistical report displayed on your Google Webmasters Tools account. What is essential to know - your website might be ranking on #1 for a keyword in the USA, but it doesn't mean that the website will rank on #1 in the UK.
Knowledge is power, didn’t we say it before? Knowledge is even more power in the search engines' optimization world.
What is SERP?
Search Engine Result Page or SERP, in short, is a listing that search engines display as a result of your keyword search. This listing may include websites, blog posts, latest news, youtube videos, reviews, Wikipedia articles, plus many other things. It also includes Google Ads relative to your search.
Usually, the most relevant and the newest articles are displayed first.
Also, the first three months (and sometimes even longer) search engines keep the new websites in a "sandbox. "There is nothing we can do about it. Search engines, Google, or Bing, don't owe us anything!
If you know that your business can't wait for so long and your website must appear on the first page of search results right away, you should look into Pay-Per-Click advertising on Google and Bing..
Results improve over time
Search engines are very slow. It often takes two or three weeks for search engines to index a recently created website.
Even after the Home page appears in the search results, other pages will appear later. The website position fluctuates all the time.
- People create new websites
- Google is testing the new algorithms
- Internet users create new ways of using search engines
- Your competitors optimize their websites for search engines
- Trends are changing
- The economy is changing, and more.
Patience is a virtue
Sometimes it takes close to a year until you can see the benefits of optimizing every page for search engines. In our experience, after 12 months, the website should start generating new business leads. If your website doesn't create new business leads after 12 months, then something is wrong with the site. Send us an e-mail, and we can recommend to you what kinds of changes are needed.
Last updated on March 24, 2020.
NEXT, read our article "SEO for Videos or Youtube Video Optimization."
Best Practices and Common Mistakes in SEO (2014). This video prepared by Google covers three major topics: mobile sites SEO, multilingual, and multi-regional sites in search results, and monitoring SPAM abuse.
Personalized Search Results. This Google blog post explains how personalized search work, and how 180 days of search activity linked to an anonymous cookie in your browser affect your search results. Nothing really changed since this article was created. Search Engines became more sophisticated, but other than that, you can expect personalized search results on any computer you use.
DigitalMosaics.net is specializing in web design, web development, and search engine optimization.