10 Tips for Writing Awesome Web Site Content
Creating a web site content
I have been writing a web site content for my clients since 2012. I think writing good quality content in general and writing good web site content is not so much different. Here are 10 tips I want to share that I think essential when writing content for the web.
Tip #1. Research
Writing web site content always starts with research. Luckily, a lot of information is already available on the Internet and about practically any topic. On the other hand, the articles you read are your competition, and you need to write better than they did - if you want to stand out in a crowd.
Tips #2. Analyze competition
When reading articles written by somebody else, ask yourself, what do I like in this article, what questions would I ask the author if I had a chance, and why? Thinking about it will help you to create an outline. Also, it will help you to form your own opinion about the topic.
Tips #3. Write the outlines
Even so, you may think your article outlines are already in your head, and you know what you will be writing about and in what sequence, still, put it on a paper. It helps to organize your article better.
Tip #4. Your opinion matters
Don't be afraid to express your personal opinion. Your opinion makes the article valuable. Also, keep in mind, your readers are very busy people, and they don't want to read a generic text. Most of them, search the Internet when they a) need information, or b) want to be inspired, or c) hear another person's opinion. Your article may include product recommendations, instructions on "how to do," or advice with specific issues they are facing. You can't please everyone, but if you know your audience, you can write that resonates with them.
Tip #5. Know your audience
The more you know about your audience, the better. And it is not only your audience demographics (age, gender, education, etc..) but also their location and taste. Are you writing a web site content for people who live in your city and state or for people who live in other countries? Is your web site content right for their local taste and culture?
Tip #6. Write informative subtitles
Like it or not, most Internet visitors scan the article subtitles before they read the entire article. If they like subtitles, they will keep reading the text. According to the Nielsen Group Research, most Internet visitors read only 20% of the text on every webpage. So, write informative subtitles. As a test, I use Google Docs, where I can see all subtitles displayed separately in the article outlines section. If from just reading subtitles, I can clearly understand what this article is about, then the subtitles are excellent.
Tip #7. Do keywords search
Not all words are made equal. Find the keywords that people use most often while searching Google for information on your topic and incorporate these words in your article. Often, the most searched keywords become the topic of the entire article. Google's question hint section "People also ask" can be a valuable source of information.
Tip #8. Include call-to-action
You need to tell your visitors what you want them to do after reading your article. Do you want them to buy a product, ask for a service quote, or subscribe to your newsletter? When I write a web site content, usually on every web page, I repeat the call-to-action three times - at the beginning of the article, in the middle, and at the end.
Tip #9. Tell a Story
When the article is ready, read it out loud to yourself and read it very fast. Whether you write about the latest fashion trends, current law changes, travel recommendations, or computer instructions for the beginner, you still are telling a story. Are you excited about the story you write about? You should. Because if you don't find the topic interesting, the chances are - your readers won't like it either.
Tip #10. Use software tools
Lastly, use tools for content writers. The software tools great helpers when you create web site content. Many options are available out there. You just need to know what tool to use. The following 3 tools I use the most:
- The paid version of Grammarly to check the spelling, grammar, and syntax.
- Tweakyourbiz.com for cool article titles.
- A free Google Keywords Planner tool helps to find the keywords with a high volume of searches.
The word of caution - if your article is already well written, these tools will help you to make the material even better, but if the web site content doesn't provide any valuable information to the reader - the best software won't help.
Writing a good quality web site content takes time and effort. When people tell me that they wrote a 1,200-word Internet article in 10 minutes, I always smile. I know how much time I spend writing web site content. Plus, usually, I create between 3 - 5 versions of the same article until I make it right. Keep this in mind when you write a web site content.
The last word of advice: Keep writing, writing, writing... The practice makes it better.
Jessica Gale, digitalmosaics.net
Last updated on March 20, 2020.