Product Description & SEO

Writing a search engine-friendly product description for your online store is crucial for the success of any online store.

Since search engines can't read images (at least not yet, but one day they will), the product description is the only thing they will re-examine before they display the bits and pieces of that information in search results.

Write a meaningful title for the item you are going to sell. Writing an excellent product description is the most critical part if you want to sell your product online. Your title must contain your keywords. Think, how would you search for that product if you were a buyer? What keywords/key phrases would you use? And then include all these words in a product title.

Specify the correct size. Nothing is more disappointing than buying something on the Internet expecting one size but receiving a different size product. Inches? Centimeters? Consider specifying both.

Specify the color. The color (or multiple colors of your product) should be part of the product description. Believe it or not, search crawlers pay attention to the color you specified. If somebody is looking for a "red tea kettle" and you are selling a red tea kettle, include the color "red" in the title, product description, or even both.

When selling products of multiple colors, remember to specify ALL available colors in a description text.

Be specific. Is your product made from cotton or wool? Glass or metal? Anything supernatural? Specify it. The more specific you are, the better it is for the buyer and you. Describe every detail of your product. The search engines will pick up all words used in your product description. These details help the Web crawlers to make their "intelligent decision."

Describe how the product could be used. Write step-by-step instructions or create a YouTube video showing how people use your product.

Include additional product recommendations. Add a list of products that people usually buy in your store in addition to the main product.

You are almost done.

Now read your product description one more time and eliminate all unnecessary words. Internet buyers are busy people. Keep only the content that is valuable to your target markets and audiences.

Final Thoughts

Use high-quality photos. Remember the adage, "A picture is worth a thousand words." That is definitely true on the Internet.

Include testimonials of people who purchased your product in the past.

Check statistics daily on Google Search Analytics or any other weblog. On what keywords/key phases your product comes up in a search? If you see any unusual search words combination, update your description.

Need good examples? Look at L.L.Been, Nordstrom's, or Macy's online store.

Happy online selling to all!

Last updated on January 2, 2024.

DigitalMosaics.net specializes in web design, web development, and search engine optimization.
E-mail: gale@digitalmosaics.net.

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