Twitter and Twitter Ads

Somebody once said, "Twitter is the only place where you can tweet and tweet and tweet, and the universe doesn't explode!"

Today, you can not ONLY tweet on Twitter, but you can also advertise. And that is a different ball game.

Please note: After Elon Mask acquired Twitter in October of 2022, Twitter is reshaping the platform. Many brands put their advertising on Twitter on hold until the situation stabilizes.

Twitter Ads vs. Google Adwords

Twitter's advertising platform is similar to Google Adwords but without the AdWords' complexity. Bear in mind that it is geared ONLY toward Twitter users. If you know that most of your audience likes to hang out on Twitter - then Twitter Ads is a perfect choice for you.

What Can You Do with Twitter Ads

With the Twitter Advertising Platform, you can do one or more of the following:

• You can reach more people and increase the number of retweets and replies
• Increase the number of visitors to your website
• Advertise the new mobile App and encourage people to download it
• Increase the number of followers
• Generate sales leads

Who Can Benefit from Twitter Ads

Small business owners: You can promote your brand name on Twitter and gain new visitors and potential customers.

Bloggers: If you are running a blog, you can significantly increase the number of your blog readers by running Twitter Ads.

E-mail Marketers: If you are selling products and services in your newsletter, a Twitter advertising campaign can help increase the number of newsletter subscribers.

Mobile Application Developers: If you are a mobile app developer, you can advertise your App on Twitter and increase the number of App downloads.

Retail stores: For retail stores, Twitter Ads are a mecca - you can run time-sensitive promotions, contests, and Twitter Parties - and you can offer exclusive coupons via Twitter Ads.

Tweeter Analytics

In addition, Twitter created an advertisers dashboard where you can view the detailed analytics of your organic tweets (Tweets that you Tweet yourself) and see your Tweet Ad campaign for the previous four weeks. Here, you can find the following:

• The total number of impressions. (The number of times users saw your Tweet.)
• The total number of engagements. (Total number of times the user has interacted with a Tweet. This includes all clicks anywhere on the Tweet (including hashtags, links, avatars, user name, Tweet expansion, retweets, replies, follows, and favorites).
• Engagement Rate. (The number of engagements (clicks, retweets, replies, follows, and favorites) divided by the total number of impressions).

When this article was written, Twitter allowed an account owner to see this Analytic as long as you opened an Advertising account, even if you didn’t promote your Tweets.

Final Thoughts

Twitter for Business advertising platform offers many opportunities to innovative businesses. To stay current on what is happening on Twitter for Business, explore Social Media Advertising - Twitter for Business.

Last updated on January 2, 2024.

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E-mail: gale@digitalmosaics.net.

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