The 10 Tips for Writing Awesome Website Content

Creating a website content

Web Site Content Writing.

I have been writing website content for my clients since 2012. Here are 10 tips I want to share with you that are essential when writing web content.

Tip #1. Research

Writing website content always starts with research. Luckily, much information is available on the Internet about practically any topic. On the other hand, the articles you read are your competition, and you need to write better than they did - if you want to stand out in a crowd.

Tips #2. Analyze competition

When reading articles written by somebody else, ask yourself, what do I like in this article? What questions would I ask the author if I had a chance, and why? Thinking about it will help you to create an outline. Also, it will help you to form your own opinion about the topic.

Tips #3. Write the outlines

Even so, you may think your article outlines are already in your head, and you know what you will be writing about and in what sequence, but still put it on paper. It helps to organize your article better.

Don't be afraid to express your personal opinion. Your opinion makes the article valuable. Also, remember that your readers are busy people who want to avoid reading generic AI-generated text. Most of them search the Internet when they a) need the latest information, b) want to be inspired, or c) hear another person's opinion. Your article may include the following:

Advice with specific issues they are facing.
Product reviews and recommendations.
Instructions on "How to Do."

You can't please everyone, but if you know your audience, you can write that resonates with them and makes them come back and read more of your articles.

Tip #5. Know your audience

The more you know about your audience, the better. And it is not only your audience demographics (age, gender, education, etc.) but also your audience's geographic location and taste. Are you writing website content for people who live in your city and state or for people who live in other countries? Is your website content right for their local taste and culture?

Tip #6. Write informative subtitles

Like it or not, most Internet visitors scan the subtitles before reading the entire article. If they like subtitles, they will keep reading the text. According to Nielsen Group Research, most Internet visitors read only 20% of the text on every webpage. So, write informative subtitles. As a test for my subtitles, I use Google Docs, where I can see all subtitles displayed separately in the article outlines section. If, from just reading subtitles, I can clearly understand what this article is about, then the subtitles are excellent.

Tip #7. Do keywords search

Not all words are made equal. Find the keywords that people use most often while searching Google for information on your topic and incorporate these words in your article. Usually, the most searched keywords become the topic of the entire article. Google's question hint section, "People also ask," can be a valuable source of information.

Tip #8. Include call-to-action

When I write website content, usually on every web page, I repeat the call-to-action three times - at the beginning of the article, in the middle, and at the end. What do you want them to do after reading your article? Do you want them to buy a product, ask for a service quote, or subscribe to your newsletter?

Tip #9. Tell a Story

When the article is ready, read it out loud to yourself and read it very fast. Whether you write about the latest fashion trends, law changes, travel recommendations, or computer instructions for the beginner, you are still telling a story. Are you excited about the story you are writing about? You should. Because if you don't find the topic interesting, the chances are - your readers won't like it either.

Tip #10. Use software tools

Lastly, use tools for content writers. The software tools great helpers when you create web site content. Many options are available out there. You just need to know what tool to use. The following 3 tools I use the most:

The paid version of Grammarly checks spelling, grammar, syntax, and plagiarism.
Tweakyourbiz.com for cool article titles.
A free Google Keywords Planner tool helps to find the keywords with a high volume of searches.

The word of caution - if your article is already well written, these tools will help you to make the material even better, but if the website content doesn't provide any valuable information to the reader - the best software won't help.

Final advice

Writing a good quality website content takes time and effort. I always smile when people tell me that they wrote a 1,200-word Internet article in 10 minutes. I know how much time I spend writing website content. Plus, usually, I create between 3 - 9 versions of the same article until I make it right. Keep this in mind when you write your website content.

The last word of advice: Keep writing, writing, writing... The practice makes it better.

Last updated on January 2, 2024.