Social Media Advertising and Twitter Ads
Twitter and Twitter Ads
Somebody once said, “Twitter is the only place where you can tweet and tweet and tweet and the universe doesn't explode!”
Well, today you can not ONLY tweet on Twitter, you can advertise. And that is a totally different ball game.
Twitter launched their new Advertising platform in August 2014.
Twitter Ads vs. Google Adwords
Twitter’s advertising platform is very similar to Google Adwords, but without the AdWords’ complexity. It is worth mentioning that it is geared ONLY towards Twitter users. So, if you know that most of your audience likes to hang out on Twitter - then Twitter Ads is a perfect choice for you.
What Can You Do with Twitter Ads
With the new Twitter Advertising Platform you can do one or more of the following:
- You can reach more people and increase the number of retweets and replies
- Increase the number of visitors to your website
- Advertise the new mobile App and encourage people to download it
- Increase the number of followers
- Generate sales leads
Who Can Benefit from Twitter Ads
Small business owners: You can promote your brand name on Twitter and gain new visitors and potential customers.
Bloggers: If you are running a blog, you can significantly increase the number of your blog readers by running Twitter Ads.
E-mail Marketers: If you are selling products and services in your newsletter, a Twitter advertising campaign can help increase the number of newsletter subscribers.
Mobile Application Developers: If you are a mobile App developer, you can advertise your App on Twitter and increase the number of App downloads.
Retail stores: For retail stores Twitter Ads are a mecca - you can run time sensitive promotions, contests, and Twitter Parties - and you can offer exclusive coupons via Twitter Ads.
In addition, Twitter created an advertisers’ dashboard where you can view the detailed analytics of your organic tweets (Tweets that you Tweet yourself) and see your Tweet Ad campaign for the previous four weeks. Here, you can find:
- Total number of impressions. (The number of times users saw your Tweet.)
- Total number of engagements. (Total number of times the user has interacted with a Tweet. This includes all clicks anywhere on the Tweet (including hashtags, links, avatars, user name, Tweet expansion, retweets, replies, follows and favorites).
- Engagement Rate. (The number of engagements (clicks, retweets, replies, follows and favorites) divided by total number of impressions).
When this article was written, Twitter allowed an account owner to see these Analytics as long as you opened an Advertising account, even if you didn’t promote your Tweets.
Here is the link: Twitter Ads
Twitter for Business advertising platform offers many opportunities to innovative businesses. To stay current on what is happening on Twitter for Business, explore Social Media Advertising - Twitter for Business.
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